Snap, the father or mother firm of Snapchat, has introduced that “Ray Tracing” know-how is now obtainable in its Lens Studio to builders around the globe.
Ray Tracing is a technical functionality which boosts the realism of augmented actuality (AR) experiences by reflecting gentle on digital objects, the corporate stated in a blogpost.
“Now, Lenses that function AR diamond jewelry, clothes and a lot extra can attain ultra-realistic high quality.”
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“Tiffany & Co” is the primary model to make use of the Ray Tracing with their new “Tiffany Lock Lens“.
This Lens permits customers to attempt on Tiffany Lock bracelets utilizing AR, and customers can even buy them with out leaving the appliance.
It’s now obtainable globally to all Snapchatters on iOS and Android, the corporate stated.
In the meantime, in December final 12 months, the corporate had introduced that its AR function would assist creators generate profits.
Snap made the announcement at its Lensfest developer occasion and claimed that it was working with some creators to construct lenses that embody purchasable digital items.
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