Innovation lab takes intention at sports activities diet class

Food Entrepreneur BOSTON — Chew, a meals innovation lab based mostly in Boston, is launching a line of sports activities diet merchandise, together with gels, gummies and hydration beverage mixes. The model Fastfood was developed in collaboration with endurance athletes and incorporates galactose, offering a steady provide of carbohydrates, based on the corporate.

“As each a chef and an Ironman triathlete I’ve an intimate understanding of the important advantages of high quality high-performance gas,” mentioned Adam Melonas, founder and chief government officer of Chew. “Throughout my coaching, I struggled to simply accept that the sports activities diet market typically forces athletes to devour synthetic components on the expense of their holistic meals values, and I used to be irritated sufficient to do one thing about it. Our science-fact method at Chew is unparalleled throughout the trade, and we’re extraordinarily pleased with what we have been capable of create with Fastfood. Athletes can now gas themselves with the highest-performance product, whereas feeling snug and assured that they’ll preserve their health-and food-conscious existence.”

Galactose, together with glucose and fructose, creates a really perfect carbohydrate mix to assist athletic efficiency, based on the corporate. Merchandise embody Galacto-Gels and Galacto-Gummies formulated with galactose, cane sugar, fruit and Himalayan pink salt. Flavors embody mango passionfruit, strawberry cherry and yuzu guarana. The Hydrator beverage mixes comprise cane sugar, glucose, makai sea salt, sodium, magnesium and zinc. Flavors embody orange, lemon lime and raspberry pomegranate.

Fastfood merchandise can be found for pre-order at and can start delivery in early March.  

An Australian chef and culinary advisor, Mr. Melonas based Chew on the mission to “democratize good meals,” which he outlined as meals that comprises no synthetic components and has a low but acceptable sugar content material. Chew’s staff of cooks, scientists and manufacturing consultants has developed greater than 4,000 merchandise and co-authored greater than 40 patents or patents pending. Shoppers vary from pre-revenue startups to multinational corporations with tens of billions of {dollars} in annual revenues, Mr. Melonas mentioned. He has architected an method to product improvement that challenges conventional expectations and processes.

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