Fireball whisky-maker accused of false promoting on miniature drink bottles

Should you’ve ever been confused by miniature bottles branded as Fireball Cinnamon, the favored cinnamon-flavored drink present in fuel stations and supermarkets, you are not alone — and now there is a lawsuit over the matter.

Citing two information articles mentioning that the bottles, whereas displaying the Fireball label, don’t really include whisky, attorneys representing Chicago plaintiff Anna Marquez are looking for unspecified damages towards Fireball-maker the Sazerac Firm.

Within the go well with, Marquez and her attorneys say the mini bottles, which promote “Fireball Cinnamon,” falsely give shoppers the impression that the drinks are merely smaller variations of normal Fireball whisky. The nice print on the bottles, which states that the pictures are a “malt beverage with pure whisky & different flavors and caramel coloration,” is misleading as a result of it contains the phrase “whisky,” they wrote.

“When considered along with the Fireball distilled spirit model title, the label misleads shoppers into believing it’s or accommodates distilled spirits,” the go well with states.

The lawsuit was filed by Sheehan & Associates, P.C.

In keeping with the submitting, the Sazerac Firm has efficiently marked up the worth to a “premium” of $0.99 for the 50 milliliter bottles, “because of the false and deceptive representations.”

A consultant for Sazerac stated the corporate doesn’t touch upon pending litigation and referred an inquiry to the corporate’s Fireball Cinnamon FAQ web page.

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