Immersive audio experiences have gained significance over the previous few years for customers in India on smartphones and different “on-the-go gadgets,” together with smartphones, tablets, and hearables, a brand new research confirmed.
In response to the CMR research, over the past three years, there was a formidable double-digit development of 11 p.c within the looking for of premium spatial audio amongst Digital Natives, primarily tech-aware customers who spend greater than 20 hours on-line on content material consumption.
“Pushed by an array of use instances, together with music, motion pictures, stay sports activities, and cellular gaming, premium audio experiences are more and more sought by customers on, not simply their smartphones, however different on-the-go gadgets,” Prabhu Ram, Head-Business Intelligence Group, CMR, stated in a press release.
“With heightened demand for spatial audio, customers at the moment are more and more looking for extra depth and element from their content material experiences. These are made doable by industry-leading improvements, corresponding to Dolby Atmos and Dolby Imaginative and prescient,” he added.
In one of many key highlights from the research, audio high quality stays the topmost precedence for customers whereas choosing their smartphones and different on-the-go gadgets.
Furthermore, 4 out of each 5 customers stated higher sound and movie high quality would improve their video content material consumption.
5 out of each six customers (84 p.c) really feel that they join higher with content material after they devour it in Dolby Atmos, based on the research.
Seven out of each eight customers agree that Dolby Atmos/Dolby Imaginative and prescient would assist them resolve on their music/video service subscription.