Apple retains high smartphone spot as world shipments fall to 2013 low

Apple maintained its place because the world’s largest smartphone maker by shipments within the fourth quarter of 2022, in line with IDC. Nonetheless, iPhone shipments declined 14.9% year-on-year.

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International smartphone shipments plunged within the fourth quarter of 2022 — normally a giant vacation purchasing interval — due to macroeconomic weak spot and smooth client demand, in line with market analysis agency IDC.

Electronics companies shipped 300.3 million smartphones within the October to December quarter, an 18.3% year-over-year fall, IDC mentioned in a report printed late Wednesday. The drop marks the largest-ever decline in a single quarter.

A complete of 1.21 billion smartphones had been shipped in 2022, which represents the bottom annual cargo complete since 2013 “because of considerably dampened client demand, inflation, and financial uncertainties,” IDC mentioned.

“We have now by no means seen shipments within the vacation quarter are available decrease than the earlier quarter. Nonetheless, weakened demand and excessive stock brought on distributors to chop again drastically on shipments,” mentioned Nabila Popal, analysis director at IDC.

Shipments signify the units that corporations like Apple and Samsung ship to retailers and cellular carriers. They don’t equal gross sales however they do give a sign of demand.

IDC mentioned that the “robust near the 12 months places the two.8% restoration anticipated for 2023 in severe jeopardy with heavy downward danger to the forecast.”

Apple maintained its place because the primary smartphone maker on the earth. The U.S. tech big shipped 72.3 million iPhones within the fourth quarter, down 14.9% 12 months on 12 months, IDC mentioned. Apple had a 24.1% market share. The decline got here though Apple launched its newest fashions — the iPhone 14 collection — forward of the essential vacation quarter.

Apple confronted a variety of provide chain points within the December quarter after the world’s greatest iPhone manufacturing plant in Zhengzhou, China, was hit with a Covid outbreak and employee protests.

Samsung, the second-largest smartphone participant, noticed shipments decline 15.6% 12 months on 12 months to 58.2 million items. Samsung didn’t launch a model new flagship smartphone for the fourth quarter however is holding an occasion on Feb. 1 at which it’s more likely to exhibit its new system.

Chinese language electronics maker Xiaomi, which got here in third, shipped 33.2 million items within the fourth quarter of the 12 months, down 26.3% 12 months on 12 months. That was the largest decline among the many high 5 smartphone gamers, which additionally embody Chinese language smartphone makers Oppo and Vivo.

“With 2022 declining greater than 11% for the 12 months, 2023 is about as much as be a 12 months of warning as distributors will rethink their portfolio of units whereas channels will suppose twice earlier than taking up extra stock,” mentioned Anthony Scarsella, analysis director at IDC.

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