A website that has a search engine optimized design is easy for Google to find and prioritize on SERPs. And any site that’s built with a strong focus on conversion rates will encourage visitors to buy, order, subscribe, contact, and more, rather than just arrive and leave without doing anything meaningful the site’s business objectives. As such, a business website will achieve its objectives only when it’s designed for both search engines and real users. Here are recommendations for Pittsburgh website design to consider toward attaining better conversions and SERP rankings:
Providing for Google Bots
Guarantee that search engines have an easy day crawling your web pages using bots and determining what specifically you’re doing online. To understand your website and index it accordingly, search engines need the ability to read its content. However, that’s impossible when most of the web content is not in the text format, at least in the background. No matter the software tech of today, search engines recognize only text content, requiring text tagging for all web images, video, and graphics to index pages perfectly.
Link structure is also important to website crawling. Search engines will refer to internal links to index the content of your website beyond the home page. The main navigation, sitemaps, and other directives can help Google crawl your site and find new pages.
As we speak now, the majority of searches on Google are originating from the mobile phone. That makes it important to build a mobile-friendly site pleasant to the high proportion of prospects visiting you online. Keep in mind how your web visitors prefer to explore and utilize your platform using their mobile device, then design a tool that makes everything easy for them. Similarly, responsive design is a vital SEO consideration, and you can be guaranteed that Google won’t rank you highly if mobile users don’t like your web design.
The time it takes for pages to load impacts SEO, taking into account the many visitors finding your site through smaller mobile platforms. Visitors may not be tolerant enough to hang around, or they may not have broadband internet. Therefore, mean design is a key element of any modern web design meant for great SEO and conversions. With a lean design, pages will come up faster, encouraging visitors to hang around rather than hastily move on to the next item on a search results page. The location of your website host will also impact on load times.
Insist that the expert you hire for Pittsburgh website design takes search engine optimization into account. Require the professional to create a site that conveniently converts traffic into purchases.