Reviews as a Marketing Tool
Reviews have become an integral part of online marketing tools.Today, people have a tendency to cross check products and services before consumption. Potential buyers do the product verification by looking at what other consumers have to say about the product. Most people are familiar with Google reviews, though there are several other reviews. Clients regard highly the opinions of other clients concerning a business. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Testimonials and a company’s rankings are determinants of the actions that a potential customer may take. Business enterprises should take advantage of this knowledge to win more customers. Positive testimonials will boost the sales of a company.
Websites settings and configurations allows business to control what they want to be visible on the website. This is however, not possible when using reviews from Google and Yelp but Google reviews can be displayed through other means other than websites such as yelp and Amazon. Negative reviews are not entirely bad, they can be used as constructively to improve customer experience. A strategic response to a negative review on a business’s website can also help balance out the impact. It is good business practice to commend clients that give you good reviews.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Also using reviews from big sites gives a company bargaining power when pitching for sales from potential buyers. Go-Forth Pest Control in Wilmington, NC is an example of a small-scale business that is using reviews from a popular compang-Google to build its image.
Google reviews are free unless a business is looking to increase flexibility and make work easier by buying additional plug-ins. Most applications have built in options that don’t require one to buy plug-ins. Google places reviews is one of such plug-in offered through Google. With this, one can feature 3 views concurrently. To suit the theme and website design, the review panel can be modified from the configuration settings.
Yelp is also a famous review site.Reviews from Yelp are credible since it has a filter that only allows reviews from customers. Yelp widget pro is an additional feature that clients get upon subscribing to WordPress. Facebook reviews can also be used in a website.
Types of reviews are not limited to the three covered here. Reviews from the three are shared to a website through use of plug-ins and their review panels are highly customizable.